Vital issues
Helping those in most need involves anything from providing families on benefits or low income with food, to helping people gain the confidence to escape poverty. Charitable funding supports this work on the front line.
Supporting voluntary organisations working in the poorest neighbourhoods, or reaching out to address hidden pockets of disadvantage in more affluent areas, remains a priority as public expenditure on services continues to fall.
Levelling the playing field by helping people experiencing disadvantage to achieve their full potential is a direct way that charitable giving can transform individuals’ lives.