Director of Community Relations
Adam is responsible for maximising the Foundation’s profile and reputation, and for its engagement of stakeholders and beneficiaries. He leads the section of the Foundation’s team which oversees brand development, PR and events, public engagement, funding and support programmes and initiatives. Adam also works with national and regional funding partners to ensure more resources reach groups in the North East of England.
Adam’s professional background is in marketing, starting in a local theatre in Solihull before moving to Ticketmaster in London. He set up Ticketmaster’s regional marketing function in Manchester before going on to run Ticketmaster Scotland. He joined the Community Foundation in 2004 as Sponsors Club Director working on business partnerships supporting culture and creative talent. Subsequently he led a partnership programme with the Garfield Weston and Esmee Fairbairn Foundations before taking on the lead external relations role in 2018 which became Community Relations in 2021.
Adam has held trustee roles with New Writing North, AV Festival and Tech for Life and been an advisor to White Box Projects and Northumberlandia.